The vision shaping the transformation of the plastics industry now comes to life in Plast Eurasia’s renewed brand identity. This new identity is not merely a visual update; it reflects a transformation narrative inspired by the essential nature of plastics and its ability to take shape.
The Story of Form: A Signature of Change and Flexibility
At the heart of our new design lies an organic, amorphous form representing the most defining qualities of plastics: adaptability and flexibility. This form serves as a visual signature of the industry’s innovative spirit—continuously evolving, adapting, and reshaping itself just like our sector.
The bridge beside it is more than a city symbol; it represents the strong connection we build at the heart of Eurasia. Like this bridge, Plast Eurasia connects East and West, producers and consumers, technology and sustainability.
The Journey of Colors: Where Technology Meets Sustainability
Our renewed color palette delivers two powerful messages:
• Blue represents technology and trust.
• Green symbolizes sustainability and a future-oriented mindset.
Together, these two colors amplify Plast Eurasia’s strongest message: “Technology and sustainability move forward side by side.”
The Evolution of the Font: Modern, Strong, and Adaptive
The Geologica typeface used in our new identity gives our branding a contemporary character while symbolizing an evolution.
• “PLAST” stands out with a strong presence, emphasizing our sectoral identity.
• “EURASIA” carries a thinner, modern line, reflecting the geographic inclusiveness of our fair.
More Than a Design Update
Plast Eurasia’s new brand identity is the visual expression of the transformation story of our industry. It reflects a brand vision that speaks the aesthetic language of the future and brings technology and sustainability together.
Our renewed identity not only responds to today’s needs but also illuminates the transformation shaping the future of our sector. It represents a production culture that unites the power of technology with sustainability.
We are not merely witnesses to this transformation; we are its pioneers. Plast Eurasia will continue to bring innovation, the power of design, and a forward-looking vision together under one roof.
With our new identity, we are designing the future of our industry with greater courage, greater strength, and greater inspiration. And this journey begins here—once again—with the aesthetic language of the future.